It’s no secret that K-beauty is 10 years ahead in terms of ingredients, formulations and skincare trends. It’s also no secret that these products are becoming more widely available here in sunny South Africa. The question is just how to incorporate them into a South African lifestyle, where high doses of sunshine and a carefree attitude are the orders of the day.
To help you navigate the vibrant, fast-paced world of Korean beauty and skincare, we’ve created a short rundown of ingredients, products and trends. While K-beauty may seem complex, with more steps than you care to count, knowing some of the popular terms can make it a little easier to find your holy grail. Let’s get started.